SEO writing, UX writing and localization of a Dutch E-Commerce for the Italian Market
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Optimizing writing for search Engines
At RR Commerce, working with a team of experts in SEO and marketing, I understood how people navigate the web and what strategies work to get noticed.
I worked on the localisation of the pre-existing content for the Italian market, along with the production of new content—blogs, instructions, product descriptions, UX copy and others—giving life to coverdirect.it.
Making use of special tools such as aHrefs, Mangools and SE Ranking, I ensured that my writing was in tune with users' searches. Unique insights came from inquiring family and friends, which led me to discover regional discrepancies when searching online.
Moreover, I noticed that the website’s categories were not suitable for Italian users since it relied strictly on the Dutch language. After a long brainstorming involving the company’s German, French and Spanish websites, the company redesigned the framework to fit all the markets.
Numbers
In the six months since the launch, organic traffic on Coverdirect has gone from 0 to over 3500.
As you can see from the infographics (image 1), this success is directly associated with the massive work done on researching the correct primary and secondary keywords.
Google has already recognised over 5200 keywords, and 99.8% of the keywords on coverdirect hit the Italian market, a true success.
Image 2: this table shows the distribution of the keywords in different markets.
Image 1: this graphs show a co-relation between keywords and traffic.
Image 3: this graphic shows the flow of organic traffic and the relation with the number of keywords and organic pages.
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